At only our eighth year of operating, we placed first in the micro-lenders category for the Sunday Times Top Brands Awards 2018. We looked at the burden placed on customers when applying for credit and challenged ourselves to make loan applications more convenient, easier and faster. By having the reassurance that we can do this simply, we can help make the lives of our customers better.
CAPFIN originated from an idea to make access to credit easier for people. Our customers want the choice of doing business in their own language, and here at CAPFIN, we can service customers in any of the official South African languages. We believe our agents are the best, and this is frequently confirmed by winning first prize for Best Captive Contact Centre for four consecutive years since 2014.
Banks are often viewed as formal and intimidating places. At CAPFIN we believe in a friendlier approach, one which resonates with people from all walks of life. By engaging with customers through integrated messaging on all our platforms, we have been able to deliver on our functional brand promise – which is to provide customers with affordable loan products and services.
We are very proud and thankful that South Africa has recognised our efforts to improve the lives of customers. And even though this award places us as number one, we remain committed to pursuing easier, faster and more convenient ways of accessing credit for all.